Custom API + Outcraft AI
Trigger Outcraft AI workflows from custom backend events, product activity, and proprietary customer data.
Outcraft AI can connect to custom systems when your revenue moments live outside native integrations. Use a Custom API integration to trigger AI campaigns from your own backend, data warehouse, product events, billing system, marketplace, or internal platform.
What Custom API is
A Custom API integration connects Outcraft AI to systems that are specific to your business or not yet available as native integrations. It gives your team flexibility to define exactly which events and customer attributes should trigger automated outreach.
Connect Custom API in 5 steps.
Test with sample records first. Then turn it on for live leads and customers.
- 1 Define the events, payload structure, authentication method, and customer fields Outcraft AI should receive.
- 2 Connect your backend, product, data warehouse, or internal system through the Custom API setup.
- 3 Map incoming events to the right AI workflows, campaign triggers, and customer context.
- 4 Configure response handling, error handling, logging, and optional write-back actions.
- 5 Test payloads, security, and workflow outcomes before moving to production.
Works well alongside Custom API.
What could faster follow-up add to your numbers?
Bring one real workflow and we'll show you where Outcraft could create more conversations, meetings, or recovered revenue.
